Cookie Policy

This Cookie Policy (the "Policy") is issued by Siam Luxury Adventure Co., Ltd. (Thai: บริษัท สยาม ลัคชูรี่ แอดเวนเจอร์ จำกัด), a limited company registered in Thailand under the Civil and Commercial Code on 6 July 2023 (B.E. 2566) with the Phuket Provincial Business Registration Office, Department of Business Development, Ministry of Commerce, juristic person registration number 0835566027493, with its registered office at 88/384 Moo 2, Ko Kaeo Sub-district, Mueang Phuket District, Phuket Province, Thailand (the "Company", "we", "us", "our").

It explains how cookies and similar technologies are used on siam-luxury.com, its language versions and the subdomains open to the public (the "Website"), and applies to everyone who uses the Website (a "User").

This Policy forms part of our Privacy Policy, which explains how we handle personal data, which rights you have and how to use them. Capitalised terms have the meanings given there and in the Terms of Use.

This Policy describes the Website as it works on the effective date shown on this page. The internal systems that our team uses have their own cookies and are not covered.

A cookie is a small text file that a website stores in your browser and reads on later visits. Local storage and session storage are similar areas of the browser where a website keeps data: local storage stays until it is deleted, and session storage is deleted when you close the browser tab. In this Policy, "cookies" also covers these technologies and the tags that send information about your visit to another service.

First-party cookies are set on our domain, siam-luxury.com, by the Website itself or by a service that works on it for us. Third-party cookies are set on the domain of another company, such as doubleclick.net. Session cookies end when you close the browser; persistent cookies stay for the period shown in The cookies and storage we use.

We use cookies in five categories:

1. (a)strictly necessary cookies deliver and protect the Website, keep Partners signed in and let a page recover after a Website update. The Website cannot work properly without them;
2. (b)functional cookies remember your language, currency, favourites and what you typed into a booking form;
3. (c)referral storage remembers the Referral Code in a link you followed, so that we can credit the Affiliate or Partner who brought you;
4. (d)analytics cookies count visits and show us how the Website is used, through PostHog and our own visit counter;
5. (e)advertising cookies measure contact clicks and sent forms that follow our ads and let us show our ads again to people who visited the Website, through the Google Ads tag.

Strictly necessary, functional and referral cookies rely on our legitimate interests in running the Website and our Affiliate Program and, where you have a contract with us, on its performance (sections 24(3) and 24(5) of the Personal Data Protection Act B.E. 2562 (2019)). For visitors outside the European Economic Area, the United Kingdom and Switzerland, analytics and advertising cookies rely on our legitimate interests in understanding how the Website is used and in measuring our advertising (section 24(5)). You can object to them and refuse them as explained in Your choices.

The table lists every cookie and storage key that the Website sets, or lets another service set, on the effective date of this Policy. A name with "<project key>" contains the public key of our PostHog project, which begins with "phc_".

Some of these cookies are not set for visitors from Europe, as explained in Visitors in Europe.

Our analytics service is PostHog, provided by PostHog, Inc. (United States), which stores the data in its United States cloud region. The Website loads PostHog through our own domain (the /ingest path), so your browser sends the data to siam-luxury.com, which passes it on to PostHog.

PostHog receives the pages you view, your clicks, scrolling and other interactions, technical details of your browser and device, the page that sent you to us, campaign parameters, errors and speed measurements, and your IP address, from which it derives an approximate location. We do not tell PostHog who you are, so it keeps your events under a random identifier and does not build a personal profile.

We use PostHog's session replay. It records how our pages looked and changed during your visit, including mouse movements, taps, scrolling and browser console messages, so that we can find errors and parts of the Website that confuse visitors. What you type into form fields is masked and does not appear in recordings. Other text and links shown on the page can appear in them, for example a prepared WhatsApp message that contains the details you entered.

We use this data to improve the Website and to learn which pages and campaigns lead to requests. Our team may look at the visit that led to a particular Booking Request for that purpose. The Privacy Policy states how long PostHog keeps the data.

The Website uses the Google Ads tag of Google LLC (United States). The tag tells Google when a visitor clicks a WhatsApp, Telegram, phone or email link or sends a form on the Website, so that we can see which ads bring requests. It also lets Google add visitors to lists of people to whom we may show our ads again.

When the tag runs, Google receives your IP address, the address of the page, information about your browser and the identifiers in Google's cookies. The tag also records page views, scrolling, form use and clicks on links to other websites, and the address of such a link can contain your details, for example a prepared WhatsApp message.

The tag is set to detect email addresses and phone numbers that you enter on our pages and to send them to Google in hashed (encoded) form, so that Google can match the results of our ads with its users. Google calls this "enhanced conversions" and may keep the hashed data in an advertising cookie on our domain to link it to a later contact click or sent form in the same visit.

Google also uses data from the tag for its own purposes, such as personalising ads and improving its services, as it explains at How Google uses information from sites or apps that use its services.

The Website has no cookie banner, so it treats visitors from Europe differently:

1. (a)for visitors whom Google places in the European Economic Area, the United Kingdom or Switzerland, the Google tag starts with Google Consent Mode set to deny advertising storage, analytics storage, the use of data for advertising and the personalisation of ads. The Website asks for no consent, so these settings stay denied. The tag then reads and writes no advertising or analytics cookies, collects no hashed email addresses or phone numbers, and sends Google only signals without cookies, such as the consent status, the time, the browser type, the referring page, the page address and whether the visit came from an ad click. Google uses these signals to estimate the results of advertising in aggregate;
2. (b)for visitors whose browser uses a European time zone (except the time zones of Russia and Belarus) or the time zone of Iceland, the Canary Islands, Madeira, the Azores or the Faroe Islands, PostHog keeps its identifier only in the memory of the page. It sets no cookie and no local or session storage, and the identifier is lost when the page is reloaded or closed. PostHog still measures the visit in this way, including session replay.

Google and PostHog use different signals. A visitor in Europe whose device uses a time zone outside Europe may still receive PostHog cookies, and a traveller whose device keeps a European time zone may not. The Company's own cookies and storage work in the same way for everyone.

The Website does not show a cookie banner or offer a consent tool at present. If we add one, analytics and advertising cookies will follow the choices you make in it, and we will update this Policy.

You can refuse or delete cookies and other storage in the settings of your browser. Most browsers let you block all cookies or only third-party cookies, delete the data of a single website, and browse in a private window whose storage is deleted when it closes. Deleting the cookies and site data of siam-luxury.com removes every item in The cookies and storage we use that is kept on our domain. Chrome explains the steps at support.google.com/chrome/answer/95647, and the help pages of Safari, Firefox and Edge explain them for those browsers.

To control how Google uses data for advertising, use Google's Ad Settings. Blocking third-party cookies in your browser stops the cookies on Google's domains.

The Website has no switch to turn PostHog off. You can stop it by blocking JavaScript for siam-luxury.com, or with a content blocker set to block requests to siam-luxury.com/ingest. You can also write to us and we will tell you how to switch PostHog off in your browser.

The Website does not respond to "Do Not Track" or Global Privacy Control signals at present.

If you block strictly necessary cookies, Partners cannot sign in and security checks may stop you from using the Website. If you block functional storage, the Website forgets your currency, favourites and form drafts. If you block referral storage, a Referral Code may not reach us with your request; in that case, give the code to your manager.

You can also object to analytics and advertising cookies by writing to us, as described in the Privacy Policy. As these cookies are kept in your browser, the settings above are the way to remove them from your device.

Some pages load photos from Unsplash and map tiles from a map service, such as OpenStreetMap or CARTO, directly from those services. When your browser loads this content, the service receives your IP address and browser information and handles them under its own policy.

Links and QR codes for WhatsApp, Telegram, LINE and our social media pages take you to those platforms, which use their own cookies under their own policies once you open them.

We will update this Policy when we add, remove or change cookies or the services that set them, for example when Cloudflare features or a consent tool change what the Website stores. The effective date on this page shows when the current version took effect.

For questions about cookies, write to info@siam-luxury.com or call +66 61 497 0336. The other channels are listed in the Privacy Policy. Our postal address is Siam Luxury Adventure Co., Ltd., 88/384 Moo 2, Ko Kaeo Sub-district, Mueang Phuket District, Phuket Province, Thailand.